Changes in signal reception, grainy pictures and choppy audio due to degrading antenna connections or changing weather conditions would soon be finally over as network giant ABS-CBN Corp. unveiled its Digital Television or DTV last Monday, 04 April 2011. This would eventually replace the current analog signals in the country by offering a digital box mainly to non-cable TV subscribers for a one-time purchase between PhP1,000 and PhP3,000 without the hustle of monthly subscription fee.
The Lopez-led firm will spend an initial PhP1 billion in its DTV offering1 and is ready to start broadcasting digital signals as soon as the implementing rules that will govern DTV transmission has already released by the National Telecommunications Commission (NTC), which is hopefully by June this year. The NTC officially adopted the ISDB-T or the Integrated Services Digital Broadcasting-Terrestrial last 11th of June 20102. The ISDB-T system from Japan has chosen, mainly because of the low price of the digital box which was quoted at around US$10 to US$15 a box3.
ABS-CBN’s DTV will provide a breakthrough viewing experience for consumers with digital clear picture and sound for all existing channels plus 5 new channels for free. The new service aims to improve the television viewing experience of 90 percent of households in the country that still do not have cable TV services and are forced to settle for sub-standard signal quality.
“Digital TV will deliver better signals and more viewing options for households,” said Miguel Mercado, vice president and head of marketing for digital terrestrial television at ABS-CBN. The said new channels would cater to different members of the family, i.e. two for kids, one channel for the youth, a channel for dads, and another for moms. “These are in addition to getting all existing channels that will be broadcasting in digital, which upon our launch, will include Channel 2, Studio 23, GEM TV and NBN. Once the NTC gives the go signal, we are sure that the other stations will be ready to broadcast their current channels on DTV as well,” Mercado added4.
“Digital TV will deliver better signals and more viewing options for households,” said Miguel Mercado, vice president and head of marketing for digital terrestrial television at ABS-CBN. The said new channels would cater to different members of the family, i.e. two for kids, one channel for the youth, a channel for dads, and another for moms. “These are in addition to getting all existing channels that will be broadcasting in digital, which upon our launch, will include Channel 2, Studio 23, GEM TV and NBN. Once the NTC gives the go signal, we are sure that the other stations will be ready to broadcast their current channels on DTV as well,” Mercado added4.
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| Multicasting |
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| Signal Comparison of Analog, Digital TV and High-Definition |
References:
1 The Philippine Star, “ABS-CBN allots P1B for shift to digital TV” by Mary Ann Ll. Reyes, 05 April 2011
2 Wikipedia, Digital Television, ISDB-T adoption
3 Philippine Daily Inquirer, “ABS-CBN to launch digital TV service for non-cable customers” by Paolo G. Montecillo, Business section, page B1, 05 April 2011
4 ABS-CBN News, “ABS-CBN to Roll Out DTV Digibox” by TJ Manotoc, posted on abs-cbnNews.com, 04 April 2011
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